The Iconic Cognac House’s First-ever Single Cru Collection Exclusive Pop-up Boutique

Galaxy Macau and Martell Launch the Iconic Cognac House’s First-ever Single Cru Collection Exclusive Pop-up Boutique

Dedicated to delivering unparallel luxury experiences to its guests, Galaxy MacauTM Integrated Resort (Galaxy Macau) joins hands with Martell to launch the first-ever experiential pop-up boutique for the iconic cognac house’s Single Cru Collection. Open from today until October 13, 2024 at the Promenade East, Galaxy Macau, the one-of-a-kind store offers guests the opportunity to discover the new limited-edition single cru cognacs from Martell, alongside unmissable special offers and unique cognac-pairing menus at selected Chinese restaurants of Galaxy Macau and StarWorld Hotel.

The pop-up boutique was officially unveiled today with an opening ceremony attended by a lineup of VIPs and senior executives. Representing Galaxy Macau were Mr. Raymond Yap, Senior Director of Integrated Resort Services; Mr. Nelson Chan, Executive Vice President of Customer Development; and Mr. Jimmy Kok, Senior Vice President of Customer Service. Martell representatives including Vincent Meliet, VP Transformation & Business Acceleration, General Management & Transformation; Tracy Lam, Market Director of PR Hong Kong & Macau; and Anthony Conrad Atayde, Marketing Director of PR Hong Kong & Macau, as well as Mr. Paul Iec, President & CEO of Seapower Trading Co., Ltd, and Hong Kong celebrity Alex Lam, also joined and officiated the ceremony.

Exclusive Offerings to Explore the World of Finest Cognac

Celebrating the launch of the Collection, the pop-up boutique presents an array of exclusive complimentary services and offerings. With every purchase of MOP $2,000 or more, guests will receive a complimentary on-site bottle engraving service. As well as savoring and comparing the new limited-edition cognacs, guests will be able to explore the unique aspects of each terroir and Martell’s rich history in style.

Savor the Unprecedented Flavors of Cognac Pairing

In addition to the pop-up, six of the best-loved Chinese restaurants at Galaxy Macau and StarWorld Hotel also partner with Martell to offer special cognac-pairing menus until October 13, 2024. Participating restaurants include Feng Wei Ju, Shang Pin Seafood Hotpot Restaurant, Galaxy Macau Tam Chai Yu Chun, Pak Loh Chiu Chow Restaurant, Putien, and Blossom Palaces, where guests will have the opportunity to enjoy a variety of Martell cognacs alongside signature delicacies.

Latest Single Cru Collection Defines Luxury Craftmanship

Drawing on Martell’s over 300 years of heritage, the maison’s new Single Cru collection reveals the distinctive taste and unique personality of each individual terroir – each cru – in a way it has never done before. For the first time, every cognac in this collection is crafted with eaux-de-vie sourced from a single terroir, and only those eaux-de-vie which can give the most precise and authentic expression of each terroir. Using just 1% of Martell’s cognacs, and released in limited quantities, this exclusive collection comes in three editions of ascending age: Discovery, Aged, and Vintage Edition.

An ideal introduction to the collection, the Discovery Edition reveals the distinct qualities of the Fin Bois, Borderies, and Petite Champagne domains. The Aged Edition continues the exploration with Borderies and Grande Champagne, featuring meticulously selected eaux-de-vie that captures the essence of these prestigious terroirs while showcasing their remarkable age. The XO Grande Champagne and the XXO Borderies within the Aged Edition have undergone extensive maturation, resulting in captivating and distinct organoleptic properties. With the Vintage Edition, the exploration of Maison Martell’s terroirs reaches its culmination. Martell’s Cellar Master Christophe Valtaud selects an eau-de-vie which he judges ready to reveal nature’s finest and purest qualities at a given moment. A single eau-de-vie, sourced from a single terroir, in a single year, presented in a precious, numbered bottle and released in exceptionally limited quantities.

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