National Geographic Apparel Opens New Flagship Store at The Venetian Macao
The new flagship store of National Geographic Apparel, a trend-setting brand, opened recently at The Venetian Macao. The 2,000-square-foot store is based on a minimalist style in shades of rock and grey, with National Geographic’s unique adventure elements, blending urban modernity with off-the-beaten-path style to create a modern and comfortable shopping space.
The latest collections for Fall/Winter 2024 are available, including the functional NRN, the stylish Archelon, the limited Filmmaker photographer’s collection, and the Heron ultra-lightweight velvet collection, presented by Korean boy band RIIZE.
To celebrate the opening of the new store in Macau, a photo area featuring the Korean boy band RIIZE will debut at the Flagship Store from October 15 to November 3, where fans will be able to capture unforgettable moments.
In addition, National Geographic Apparel also invited Macau illustrator Kay Tung to draw a map of Macau for the brand, depicting the various iconography and natural landscapes of city, so that visitors can have a deeper understanding and explore Macau with the brand.
Create your own lanyard card holder as a limited gift
During the campaign period, customers who make a net purchase of MOP2,500 or more will receive a free National Geographic lanyard card holder. Fans can take photos with RIIZE and design their own lanyards to show off the style of National Geographic Apparel.
Fall/Winter Collection Combines Fashion and Functionality
In addition to a series of exciting events, a new fall/winter collection was launched at the Flagship Store, combining fashion and functionality in a perfect way.
RIIZE is the first to wear this season’s “Heron Lightweight Down Jacket”, which is made of 80:20 goose down fill certified by the Responsible Down Standard (RDS), making it more comfortable and warmer than previous styles.
This season’s Heron down jackets are available in long-sleeve, backpack and short-sleeve styles using two-way zippers, and the Earth Tone U-neck design is ideal for wearing with sweatshirts or shirts, making it a must-have item for daily wear, and adding a sense of simplicity and trendiness to the Heron style!
The Archelon Collection is also a key line that uses recycled nylon ACEPORA ECO as an environmentally friendly material. The Archelon collection features semi-loose fit and lightweight, highly elastic materials for comfort and ease of wear. The Earth Tone colour palette makes the collection easy to mix and match for daily use, striking a perfect balance between fashion and functionality for exploring both the city and the countryside.
Another highlight of the fall/winter season is the creation of the FILMMAKER Photographer’s Collection, a special tribute to the professional photographers of National Geographic. This limited-edition collection features warming “Gerylene Insulation Fiber,” which is highly conductive, lightweight, durable, and high-strength anti-static to quickly absorb body heat, as well as military-approved “CORDURA Nylon Fabric,” which guarantees a certain level of abrasion and water resistance to provide excellent protection.
Last but not least, the brand invites shoppers to return to nature with the launch of the new NRN Collection this year. The NRN collection is based on the concept of “Living in Harmony with Nature”, with functional and durable materials, practical pockets and a unique silhouette in earthy tones. The NRN collection integrates the brand’s spirit of adventure into its fashion, recognizing the coexistence of nature and fashion and its presence in the city’s urban environment.
The National Geographic Society, the world’s largest nonprofit scientific and educational organization, is a nonprofit organization founded in 1888 by 33 scientists, explorers, and scholars. Since its founding, it has supported a wide range of scientific research and conservation projects, and has aimed to increase and popularize geographic knowledge with the philosophy that “curiosity and sustained interest in the world can make a difference.
National Geographic Apparel is dedicated to providing products inspired by adventure, discovery and nature, and to raising awareness of National Geographic and promoting the values of the National Geographic Society through a wide range of products that are in harmony with nature. National Geographic Apparel has become a sought-after brand for a new generation that is perfectly suited to meet their needs for authenticity and self-expression.
Sustainability as a Core Value
The use of recycled materials and innovative biodegradable technology ensures that every product is designed with the planet and the explorer in mind.
“Your Purchase has Purpose” Your Purchase Has Purpose
Each year, the National Geographic Society donates a portion of its proceeds to support research and exploration programs, so every purchase helps support its mission to care for and protect the Earth through the power of science, exploration and education.
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