DFS, the world’s leading luxury travel retailer, is launching its annual “Give Joy” campaign to celebrate the festive spirit of the holiday season and the pleasure of gifting. From now till Dec 31, 2019, customers will be able to indulge themselves in a joyful curation of exclusive products, alongside a plethora of personalization services and activations, at 19 downtown T Gallerias and airport locations worldwide.
Encompassing a selection of more than 150 products across DFS’ luxury pillars – Fashion and Accessories, Beauty and Fragrance, Watches, Jewlery and Accessories, Wines and Spirits and Food and Gifts – many of which are exclusive or limited edition, shoppers will be spoiled for choice with an unparalleled curation for the holiday season.
In addition, DFS’ downtown T Gallerias and airport stores will feature an eminent line-up of branded pop-ups to offer a personalized touch to every gift, making the act of giving even more special and heart-warming. In Macau, Christian Dior will offer customized ribbons adorned with your own or loved one’s names, unique wrapping paper with a variety of iconic Dior charms to create your own gift boxes, and fragrance engraving services for a truly unforgettable gift.
DFS’ Personalization Gift Shop is back by popular demand, offered in five global destinations this year and featuring renowned international brands such as FAO Schwarz, Kikki K, Sugarfina, Walkers, Bunnies by the Bay and Tim Tam. The Personalization Gift Shop offers customization services and do-it-yourself stations for customers to add that final, special touch to their gifts with an array of intricate items such as DFS holiday ribbon with special greetings, sticker adorning, leather embossing – all designed to help customers concoct bespoke and thoughtful gifts for their loved ones.
DFS stores will be brought to life during the holiday season with a continual rotation of theatrical activations to inspire cheer and festivity – from visits by Santa and his crew, to triumphant parades and performances by local musicians.
“The holiday season is all about sharing and spreading joy. Every year we are delighted to be able to excite and inspire our customers with an array of heart-warming experiences, pop-ups and activations that celebrate the pleasure of gifting. From creating magical moments within our stores, to providing a personal touch to every gift, our wish is to awaken the holiday spirit in every customer,” said Ariel Gentzbourger, DFS Group Executive Vice President Merchandising.
