This summer The Promenade Shops at Galaxy Macau is transforming into the happiest shopping destination in Macau with an exclusive SmileyWorld campaign – the first of its kind in Macau. From 20 July to 26 September, 2018, visitors won’t be able to stop smiling at the first-to-Macau Smiley Pop-up at The Promenade Shops, limited-edition SmileyWorld products available nowhere else in Macau, and SmileyWorld themed activities and installations throughout the entire integrated resort.
A first for Macau, the Smiley Pop-up at The Promenade Shops’ Pearl Lobby will feature a lavish range of Smiley products, including two exclusive Smiley x Memorigin Tourbillions for Galaxy Macau, and SmileyWorld fashion accessories such as cheeky clutches, worn-to-be-seen sunglasses, stylishly fun phone cases and more. The Smiley x Memorigin Tourbillion watch collection being unveiled at The Promenade Shops will be a global launch featuring the brand’s famously tough tourbillon construction in silver and rose gold color, each emphasizing handsome diamond and sapphire crystal accents with delightful Smiley-themed finishing details.
In addition, shoppers won’t want to miss the Pop-up’s immersive decor elements based on Smiley’s iconic graphic designs. Instagram-ideal features in the pop-up include a vibrant 7.5-meter LED pillar, Smiley chair and more; enticing everyone to explore the huge range of interactive photo opportunities and create unforgettable summer memories to post on social media.
Hazel Wong, Assistant Senior Vice President of Retail for Galaxy Macau, said, “This summer, happiness has found a new home! The Promenade Shops is inspired to put great summer energy and a wonderful smile on every shoppers! Welcoming SmileyWorld to Macau with the first-ever Smiley Pop-up and resort-wide promotions is a spectacular way for us to share the spirit of summer with everyone; bringing hours of excitement and fun shopping to our visitors.”
Seasonal shopping is even more attractive at The Promenade Shops with the Summer Shopping Reward, adding a cool, colorful layer of fun to summer fashion with instant prizes to win. From now until 19 August, simply shop MOP$10,000 or more across a maximum of two retail transactions to get a free Grand Resort Deck day pass. Guests who shop MOP$30,000 or above will be entitled to additional shopping vouchers of up to MOP$3,000 at The Promenade Shops.
“As one of the top global licensing brands, we are pleased to partner with Galaxy Macau to transform The Promenade Shops into a happy summer wonderland, filled with fun SmileyWorld themed installations and cool Smiley products in the first-ever Smiley Pop-up supported by exclusive resort-wide promotions,” said Nicolas Loufrani CEO and Founder of The Smiley Company. “This special partnership will give shoppers the opportunity to truly experience and share a happy fun–filled summer celebration.”
In addition to the Smiley Pop-up, Smiley installations and activities are across the spectacular integrated resort; spreading the message of positivity and brightening every day of the summer. Splash and share the good times with Smiley at the Grand Resort Deck, where water lovers can join Smiley for a thrilling ride on the world’s longest Skytop Rapids – creating post-worthy pics while passing by Smiley installations and photo backdrops. From 28 July to 2 September, guests who purchase a Grand Resort Deck day pass are also entitled to receive a complimentary Smiley Towel.
Visitors should also look out for creative sculptures featuring iconic Smiley expressions throughout Grand Resort Deck; and at East Square, stop for a photo with the larger-than-life 7-meter-tall Smiley character.
Meanwhile, at landmark entertainment district Broadway Macau – just a short walk from The Promenade Shops and the Galaxy Macau integrated resort – a Smiley piano bench and a series of Smiley sculptures will artistically tell the story of Smiley’s status as a music icon; providing phenomenal photo ops filled with color and joy.
Visit The Promenade Shops and Galaxy Macau this summer to experience all the fun and fashion of SmileyWorld! From exclusive Smiley accessories, to Smiley décor, activations and installations around every corner, this is the place to be for a summer of smiles.