Hennessy and NBA have announced the global expansion of their partnership last year, making Hennessy the “Official Spirit of the NBA” worldwide. Hennessy has been celebrating the “Game Never Stops” ethos personified by the NBA players’ unwavering commitment to keep hustling and keep pushing boundaries. This time around, the two legendary brands join forces with Galaxy Macau in bringing about the first-ever Hennessy x NBA Macau Pop Up, instilling vitality and driving awareness towards local basketball culture, as well as giving local basketball fanatics a contemporary form of enjoyment.
To celebrate this continued revolutionary partnership, Hennessy will be debuting the exclusive Hennessy V.S.O.P NBA Limited Edition and X.O NBA Limited Edition, specially designed to commemorate the partnership between Hennessy and the NBA. The eye-catching limited edition gift box and the bottle embodies the logos of the two iconic brands, incorporating the artwork of Hennessy V.S.O.P Privilège bottle in the outlined basketball in red lines. The red and white contrasting colours perfectly demonstrates the exciting partnership between Hennessy and NBA. Hennessy V.S.O.P releases a balanced, stubble aroma of oak, soft cinnamon, liquor ice, and honey. Infused with savoir-faire of the master blenders at the House Hennessy, it echoes with the unprecedented breakthroughs the legendary brand upholds for years.
The Hennessy X.O NBA Limited Edition comes in a matte black gift box, manifested with the two iconic brands’ logos. The gift box is designed with smooth golden outline of a basketball which contrasts with the subtle matte black box. The Hennessy X.O logo on the bottle, was transformed into a black and gold basketball icon to commemorate the perfect combination of luxury and energy of both brands. Hennessy X.O is the original, the emblematic icon of the Hennessy Maison. Deep and powerful, the eaux-de-vie of Hennessy X.O are aged in young barrels and marked out by their power and energy, but also by their capacity to achieve a great roundness through time, just like how each basketball game gets more intense by the second. Hennessy X.O and V.S.O.P NBA limited editions are available in Macau from April at major retailer stores.
Hennessy will be partnering with Galaxy Macau in bringing to life the first Hennessy x NBA Macau Pop Up, the venue will be transformed into an immersive arena, inviting everyone to dive into the basketball heat. There will be heated basketball matches, and participants can even enjoy sumptuous Hennessy x NBA cocktails while cheering for their favourite teams. The pop up will be officially open to public on 15th May 2022 at Galaxy Macau, more exciting happenings will be announced later, please stay tuned.
Please visit Hennessy’s official website and social media platforms @Hennessy to learn more about Hennessy’s partnership with NBA.
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Hennessy x NBA Macau Pop Up details:
Date: 15th May 2022 – 12th June 2022
Opening hours: 12:00 – 20:00
Address: East Wing Plaza, Galaxy Macau™, Cotai, Macau
Enquiries: +853 2888 0888
