Every drop of LOUIS XIII cognac is our living legacy and now LOUIS XIII brings the experience further by celebrating visionary minds who shape their future by seizing each moment and truly living it. Reflecting in turn the brand’s modernity and boldness.
This year, Majestic launched THE DROP, an innovative creation created by Louis XIII, the quintessence of cognac, which is expected to become a symbol of the new generation.
LOUIS XIII held the launch of LOUIS XIII THE DROP on November 17 at JW Marriott Hotel Macau. At the same time, Louis XIII cooperated with Macau Fashion Design Industry Association to present the "art de vivre" of THE DROP in the form of a public fashion show, and invited Macau fashion brands ANIFA, C/W COLLECTIVE, NO.42 and SARA LOLO to participate in the event, showing Louis XIII's support for Macau's fashion industry.
Between DROPs, pure nature THE DROP stands at a brand new milestone in the Louis XIII brand statement — "Think a century ahead". This innovative new product is designed with nomadism and a new generation's attitude towards life.
THE DROP's vision is to be an icon for a new generation always on the move, spontaneous, playful, who enjoys taking matters into their own hands and making things their Own. The new connoisseurs, digital natives, pioneers, life-fulfillers. Multi-taskers and multi-sharers. They praise their tribes, claim the world for themselves, and seize the moment together. As a group, they constantly reinvent luxury codes, through spontaneity and ownership, creating their distinct 'art de vivre'.
In the moment. Through THE DROP, the brand gives the purest essence of the new generation Louis XIII. Each bottle contains 10 milliliters of Louis XIII cognac, allowing a new generation to enjoy the original essence of Louis XIII. THE DROP offers individual bottles or special packages of five, each representing a different mood and attitude: Loud, Glow, Bold, Smooth and Bright. Anytime, anywhere, anyone can choose THE DROP that resonates most with the moment and share the experience with their community.
THE DROP can be carried with different shoulder strap colors, choosing what best fits their mood at the moment. Just one THE DROP to fully enjoy LOUIS XIII Cognac.
#MakeItYours is THE DROP’s tagline. It is an innate mindset of spontaneous appropriation. Because in essence, adding a piece of you to an experience is truly owning it. #MakeItYours. Make the world, the moment, and THE DROP yours.
THE DROP is not an accessory, it is a statement.
THE DROP is not fast luxury, it is timeless.
THE DROP is not static, it is nomad.
THE DROP is not anchored, it is spontaneously yours.
Price:
Louis XIII: THE DROP
Single load — MOP2,200
Collection Box — MOP11,000
* Available exclusively at The Lounge of JW Marriott Hotel Macau until 31st December.
For more information: www.louisxiii-cognac.com/
About LOUIS XIII Cognac
hink a century ahead. Each decanter is the life achievement of generations of Cellar Masters. Since its origins in 1874, each generation of Cellar Master selects from our cellars the most precious eaux-de-vie for LOUIS XIII.
Today, Cellar Master Baptiste Loiseau is setting aside our finest eaux-de-vie as a legacy to his successors for the coming century.
LOUIS XIII is an exquisite blend sourced from Grande Champagne, the first cru of the Cognac region.
The legendary decanters have been mouth-blown by some of the most skilled master craftsmen for generations. LOUIS XIII features exceptional aromas evoking myrrh, honey, dried roses, plum, honeysuckle, cigar box, leather, figs and passion fruit.
