P6

Dior Pop-Up

Dior announces the opening of a cutting-edge pop-up store at the ultra-luxury hotel Morpheus at City of Dreams in Cotai, Macau for the launch of its Pre-Fall 2019 collection by men’s Artistic Director Kim Jones.

Dior announces the opening of a cutting-edge pop-up store at the ultra-luxury hotel Morpheus at City of Dreams in Cotai, Macau for the launch of its Pre-Fall 2019 collection by men’s Artistic Director Kim Jones.

 

Designed like pods, these inter-connectable minimalist spaces are entirely modular, the better to adapt to any environment. The structures echo the retro-futuristic laser beam-filled set used for the collection’s launch in Tokyo last November.

 

Inside these ephemeral metal capsules, mirrors and chrome details recall the android sheen of the collection’s materials and colors. A robot measuring five meters high evoke the monumental sculpture specially created for the show by Hajime Sorayama, along with the artist’s reinterpretation of the House logo. Paying tribute to Christian Dior's love of flowers and passion for Japan, sakura cherry blossom motifs adorn the pop-up’s façades and floor, while the interplay of light recalls the show's hypnotic, hybrid scenography.

 

The Dior men Morpheus pop-up store will be open from 7th June to 30th June, 2019 and will offer ready-to-wear, leather goods, shoes and accessories.

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