After running her wedding planning business W AVENUE for a number of years, and frequently feeling unsatisfied with the available dress designs, Wini Cheong decided to start designing her own.
“From my past experience, clients know their needs better than I do. I learned a lot from my customers about what they liked, but we didn’t always have the kinds of things they wanted in our existing range, so I decided to start my own brand,” she says.
W AVENUE is an original light wedding dress brand, with simple elegant designs to highlight a romantic vision of women in the new era.
“We insist on creating perfect moments for each woman, and use clothing to create beautiful memories together,” comments Wini.
Her debut collection is inspired by pearls and predominantly features satin.
“The nature of pearls is very pure. It represents elegance, nobility and luxury. And weddings are a symbol of pure love,” explains the designer. “Satin has a flawless surface reflecting the unique brilliance of pearls. It is simple yet timeless and is matched with beaded fabrics to add a sense of luxury.”
While her new brand is not strongly impacted by technology at this stage, Wini acknowledges the possibilities that the Metaverse may come to offer in the future.
“A number of clothing brands have launched virtual clothing ranges, and I think this practice can indeed break down geographical boundaries, especially in the post-pandemic era, and help brands to release new products and express their ideas to a wider audience.”
The local wedding industry has faced a lot of challenges in the past couple of years, but Wini is hopeful for the future.
“I think the economy and fashion industry still need some time to recover. In the future, we will combine more fashion elements to launch different series. I hope we can go to fashion weeks in different places to promote Macau brands and Macau original designs,” she says.
