The world’s best-selling cognac, Hennessy and the National Basketball Association (NBA) are continuing their global partnership for a fourth season. Drawing inspiration from the colours, architecture and materials from the sport, Hennessy has released the Hennessy V.S.O.P NBA limited edition giftbox with packaging in a textured red design reminiscent of basketball leather.
Meanwhile, the Hennessy X.O NBA S4 Limited Edition bottle is inspired by the NBA hardwood court flooring. Through modern elegance and meticulous craftsmanship, Hennessy presents its Hennessy X.O in an exclusive limited edition NBA bottle, which is packaged within a wooden box resembling the hardwood court.
Avid sports fans may also have spotted Lebron James back in February rocking a limited-edition red Hennessy x Mitchell & Ness varsity jacket. The Hennessy x Mitchel & Ness capsule collection that celebrates off-court culture consists of jackets, jerseys, shorts, fanny bags and caps in a striking black and lime yellow combo, and is exclusively available at Galaxy Macau.
Hennessy has also opened an immersive pop-up retail store with an impressive chrome basketball installation in the East Square and East Promenade at Galaxy Macau. Until July 4, visitors can enjoy a range of hot happenings, from photo-worthy moments within the basketball installation to expertly crafted Hennessy V.S.O.P cocktails for registered guests via WeChat mini program.
This June, Hennessy and Galaxy Macau are also joining forces to present an extraordinary cocktail and meal pairing experience. Set in prestigious venues such as Terrazza, Pak Loh, Pang’s, Putien, Bei Shan Lou, Horizon Bar, The Ritz-Carlton Bar & Lounge, and Macallan Bar, this exclusive collaboration invites guests to discover the captivating world of Hennessy cognac. Prepare to elevate your palate with crafted cocktails and culinary creations, meticulously designed to harmonize with the intricate flavours of Hennessy.
Hennessy enthusiasts who spend MOP1,500 or more on Hennessy products will receive limited-edition merchandise, and as an extra special treat, any purchase of the new Hennessy x NBA limited edition bottle will entitle customers to receive a set of exclusive Hennessy x NBA coasters.
Hennessy X NBA pop-up
Date: June 8 – July 4, 2024
Venue: East Square and East Promenade at Galaxy Macau
Registration: Register via Hennessy Macau WeChat Mini Programme
