To celebrate the debut of the new Mercedes-Benz C- Class, an exclusive launch party for Macau customers was held at China Rouge at Galaxy Macau last month. Along with exciting dance, music and magic performances, guests were able to witness the new C-Class herald in a new chapter of Mercedes-Benz’s success story. With its innovative design and technologies, the C-Class sets a new standard in the premium medium-size segment.
Visually, the new C-Class adopts a progressive approach with its clear yet emotional design and its high-class interior. Its striking, dynamic design exudes sensuous clarity and arouses emotions, with short overhangs defining the C-Class’s classic, well-balanced Mercedes-Benz Saloon proportions. There is a choice of two different fronts: AVANTGARDE – sporty with a central star, or the EXCLUSIVE line – the classic Saloon radiator grille with the Mercedes star on the bonnet.
The Mercedes-Benz designers have carefully chosen high quality materials for the interior with pleasant touch and feel as well as the precision of the finely crafted details. The totally new centre console features sporty flowing lines, with a centrally-positioned, free-standing 7-inch central display providing the main eye-catching feature.
The innovative touchpad developed by Mercedes-Benz in the handrest above the controller on the centre tunnel marks a further evolutionary step. As on smartphones, this provides for very simple and intuitive operation of all the head-unit functions.
An optional head-up display is also new to the C-Class, displaying important information directly in the driver’s field of vision on the front windscreen.
Thanks to an intelligent lightweight-design concept boasting weight savings of up to 100 kilograms, excellent aerodynamics and new economical engines, the C-Class establishes new efficiency benchmarks in its segment.
Powerful and efficient petrol and diesel engines, all equipped with the ECO start/stop function and complying with Euro 6 emissions standards, provide for lively performance and great fun at the wheel. They also cut fuel consumption by up to 20 percent compared with the preceding model.
And in keeping with Mercedes-Benz traditions, the body shell is designed for exemplary crash safety, not only meeting all current national and international laws, but also the more stringent internal Mercedes-Benz safety requirements, which are based on what actually happens in real-life accidents.
Check out the new Mercedes-Benz C-Class in the Taipa showroom and read CLOSER’s full review in our next issue.
