Butani just opened its flagship store at The Peninsula Hotel Hong Kong. The new store is part of the brand’s global strategy to reflect Butani’s heritage and reputation of creating personalized works of art.
The boutique design epitomizes elegant sophistication and evokes a feeling of splendour and refinement.
The long, narrow layout expertly designed is made engaging with a façade of windows presents display vitrines for jewels on either side of the entrance. These display cases continue inside, along the theme of the store’s treasures – diamonds. Subtly octagonal shaped on the exterior, inside they have a stronger precious stone accent and, outlined in walnut wood and a sophisticated champagne-coloured metal, are set against a stylish and bleached oak-panelled wall. Lighting plays an important role not only to highlight the incredible jewellery pieces, but also illuminating the cases from behind so that they appear to float in the air. The design is the perfect mix of tradition and modernity.
The Butani flagship store is one of prestige integrated with warm woods, light marble and a focus on the display cases that make the jewels stand out. There is character brought out in the champagne metal, the leather accents, the curved wall and the repeating diamond motif. Ending at the service area, featuring leather-covered tables that take reference from the display cases and their cut off corners making them recurrent in diamond shape.
The design of Butani flagship store succeeds in demonstrating elegance, luxury and sophistication.
