Sands Macao Fashion Week, with six days of spectacular fashion programmes and promotions
From October 19 to 24, Sands Resorts Macao successfully launched its first Sands Macao Fashion Week, with six days of spectacular fashion programmes and promotions that included runway and boutique shows specially created over the canals of Shoppes at The Venetian, fashion parades at Shoppes at Parisian and other special events open to the public.
Top international label La Perla used the event as the perfect stage to launch its Spring/Summer 2018 collection, which introduced 70 ready-to-wear and haute couture looks. Kicking of the week of fashion, the La Perla fashion show included an exclusive VIP gala dinner attended by around 200 celebrities and fashion elite from China, Hong Kong, Taiwan, Japan, Korea, USA, France, UK, Italy and Russia, held at The Venetian Macao’s opulent main lobby.
Celebrity models leading the runway included Natasha Poly and Liu Wen, while in the audience guests of La Perla included renowned actress Fan Bing Bing and actor and model Hu Bing. Other celebrities included model You Tian Yi; actress Chen Shu; The Rap of China star BrAnT.B; Hong Kong celebrity couple actor and musician Palmerson Sinn Lap Man and singer and television presenter Paisley Wu Pui Wei; host of television show Asia’s Next Top Model Cindy Bishop; and Hong Kong model and TV presenter Cara G.
Julia Haart, La Perla’s Creative Director, said: “I am excited to introduce our Spring/Summer 2018 collection as part of the inaugural Sands Macao Fashion Week. As we continue to build ‘the World of La Perla’ through the introduction of ready-to-wear, haute couture, shoes, and accessories, I am honoured to bring La Perla to this global destination for fashion and luxury.”
Sands Macao Fashion Week introduced a very unique event for visitors to enjoy, the Walk on Water runway shows that took place on The Venetian Macao’s Grand Canal, showcasing the leading luxury and lifestyle fashion, brands across Shoppes at Four Seasons, Shoppes at Venetian, Shoppes at Parisian and Shoppes at Cotai Central.
The Parisian Macao’s Avenue des Champs Elysees also featured live catwalk shows showcasing the latest looks from a selection of stores for the coming season, set against the backdrop of the Eiffel Tower.
Brands participating in Walk on Water fashion show included: 6ixty 8ight, 7 for All Mankind, Address, Dirk Bikkembergs, Evisu, EQ:IQ, G-Star Raw, Guess Jeans, ICEBERG, Karen Millen, Miss Sixty, Plein Sports, Weekend by Max Mara, Max & Co.
SHUSHU/TONG is a Shanghai based brand focusing on feminine styles with a twist. Established by Liushu Lei and Yutong Jiang in 2015, SHUSHU/TONG focuses on modern women who dare to express themselves by wearing unabashedly feminine details with a relaxed and cool attitude. The design duo, who both graduated from Womenswear MA at London College of Fashion, describe their aesthetic as “bold and feminine”. These two “Generation Z” designers create collections that are special yet accessible, expressing young and fun without sacrificing femininity. One half of the partnership, Yutong Jiang, visited Macau for the Sands Macao Fashion Week and spoke exclusively to CLOSER.
Can you tell us a little about the inspiration for your most recent collections?
The SHUSHU/TONG woman becomes more womanly in the 2018 Spring/Summer season. It is inspired by the erotic film Les Fruits de la Passion jointly shot in France and Japan in the 1980s, which created such a sumptuous sensual world and explored the adversarial relations between obedience and resistance. SHUSHU/TONG’s 2018 Spring/Summer collection therefore explores and expands the brand’s image with a new audacity, while the product range is also advanced further by new tailoring techniques.
As a Chinese designer, have you seen interest in Chinese fashion growing on the international stage over the past few years?
Chinese fashion is indeed growing at an amazing speed, with more and more international media and shops starting to keep an eye on it.
Trends in fashion seem to be changing particularly quickly. How difficult is it as a designer to stay ahead of the trends and successfully determine what is likely to be popular, or is that not really something you consider too much?
I don’t determine to stay ahead of a trend. Every season there’s a theme of the collection, and every design will start from this. For independent designers, the most important thing is to keep up the creativity, and keep your own character at the same time.
Has social media impacted your business and the way approach your design work?
Social media has really helped me develop my business. Some shops will contact us by Instagram, and posting a picture on social media will definitely help the product sell.
What has been the most challenging aspect of your career so far? What do think has been your greatest success?
How to run a company, there’s so much to learn. The greatest success has been creating collections that everyone can remember.
What are your impressions of what you have seen at Macau Fashion Week?
Macau fashion week was very elegant, magnificent, and very special to me.